We work with you to develop a plan based on your current marketing efforts, demographics, business goals, and existing outreach. This plan acts as a blueprint for the team to move forward in the Smart process.
Effectively utilizing online channels to develop and promote a brand or product demands the same level of strategic planning and discipline as more traditional brand communications – often more so in this space.
We invest significant time and research into creating a Blueprint to help clients meet their unique goals and objectives.
We take a very thorough approach to our research. A SmartStart Blueprint encompasses: a comprehensive audit of an organization’s programs, departments, campaigns, content and/or plans; interviews with core team members; and a competitor review. Taking into account the findings from our research, we present a strategy to thoughtfully achieve global objectives through a smart use of social media.
As technologists and marketers, we know as well as anyone that technology in and of itself is not a strategy. The tools and channels available to us online are best viewed and incorporated as tactical components of a larger, goal-based strategic plan. The SmartStart Blueprint process takes 2-4 weeks but will save months of time and potentially money on tactics that do not fit in to the overall strategy.