PLAN
Where do you want to go?
SmartStart Blueprint
We work with you to develop a plan based on your current marketing efforts, demographics, business goals, and existing outreach. This plan acts as a blueprint for the team to move forward in the Smart process.
Information Architecture
Organizing your information in a way that visitors can grasp and navigate is fundamental to getting visitors the information they are seeking in the fewest possible clicks. It is the foundation of a good online experience.
Web Analytics
When implemented right, Web analytics can tell you everything you need to know about how audiences are connecting with you online. Don’t guess – know exactly how your online marketing is performing with analytics. We also integrate your Web analytics with social media analytics and online ad metrics for better information sharing and decision-making.
Usability Testing
If visitors can’t easily use your Web site, it’s broken. How many broken Web sites have you visited? And how many of those have you re-visited? That’s what we thought. Using video and eye-tracking, we test visitor responses and reaction time to your online marketing.
DESIGN
Balancing form + function + usability.
Interface Design
We build interfaces that are specifically designed for the people that will actually be using them. This means every design element is weighed against not only best practices but also the needs, wants and desires of the actual people whose hearts, minds and wallets you’re trying to reach.
Rich Media Campaigns
Wanting an online advertising campaign that pushes interactivity to the next level? Our rich media campaigns integrate video, animation and flash for maximum exposure and attention.
Copywriting
Wordplay designed specifically for the minds and attention spans of online consumers whether they’re consuming Smart Site content, applications or ads.
Videography
If a picture is worth a 1,000 words, a moving picture is worth 10,000. Our videography services are designed specifically for online engagement.
Logo Design/Branding
Extending your identity online with customer experiences that engage and connect people with your brand. We will work with you to ensure that your branding is consistent and powerful.
BUILD
Where blueprints meet reality
SmartSites
Our websites (SmartSites) work as good as they look. They’re engaging, memorable and effective. Our sites are the culmination of leading strategy, creative and technology. Attractive pages that easily convey relevant information with a coherent flow in both design and content encourage targeted individuals to interact with your business.
Mobile Sites
Increasingly, consumers want the ability to access web sites both on a computer and on a mobile device. In fact, 87% of smartphone owners access the Internet or email on their handheld. Unfortunately, the incompatibility of web design for mobile devices means that web pages have to be offered in an alternative format for consumers who access the Internet on the go. Our solution is to create optimized mobile pages, ensuring customers are never without site access. These mobile sites target the most valuable aspects of your business and make them available to mobile consumers.
E-Commerce Sites
We’ve got the basics covered for e-commerce – order history, shopping carts, site search, product reviews, secure transactions… But we’ve also got the application integrations and information capture to deliver personalized messages that lift sales and shopping experiences.
Content Management Systems
Your marketing doesn’t stand still, why should your Smart Site? Our Smart Sites are built on reliable Content Management Systems so that your online presence can scale with your customers and business. And, unlike other Content Management Systems – you don’t need to speak techie to update your SmartSite. We will sit down with you and show you how to USE your site to the best of it’s ability.
Technology Integration
Better information-sharing means better customer experiences. We will connect the dots when it comes to your online marketing, advertising, Customer Relationship Management Systems – so that you can connect customers with relevant, personalized communications.
MARKETING
Getting a fat digital footprint to grow your business.
Social Media Campaigns
In a world where social media is becoming increasingly popular, it is imperative for your brand to have a presence on sites like Facebook and Twitter. We’ll guide you in all aspects of social media campaigns – developing your social media strategy, creating original content, orchestrating promotions and monitoring your social media impact.
Search Engine Optimization
Word of mouth is great, but how do consumers who DON’T know about you actually FIND you? Search Engine Optimization (SEO) is an effective way to get you listed near the top of the search rankings.Studies show that most internet users will often only read the top five to ten listings of their search results, it is critical for your business to be ranked at or near the top.
We can create the best SEO plan to get your company the exposure it needs.
Media Planning and Buying
End goal: Deliver the right message at the right time in the right place. Sounds easy, but it takes media research, demographic research, brand knowledge, compelling creative and continuous optimization to maximize leads and minimize ad costs. We’ve got you covered with innovative solutions that focus on enduring customer relationships and re-marketing strategies.
