Planning effective web sites and marketing campaigns begin with defining business objectives, target audiences and competitive challenges then crafting game changing strategy.
Intelligent design blends the business strategy with creativity and innovation to produce superior branding and web sites that deliver competitive advantage.
Smart means deploying lowest cost communication, marketing and advertising methods to develop relationships with prospects and profitable customers.
Where do you want to go?
We work with you to develop a Smart Plan based on your current marketing efforts, demographics, business goals, and existing outreach. This plan acts as a blueprint for the team to move forward in the Smart process.
Organizing your information in a way that visitors can grasp and navigate is fundamental to getting visitors the information they are seeking in the fewest possible clicks. It is the foundation of a good online experience.
When implemented right, Web analytics can tell you everything you need to know about how audiences are connecting with you online. Don’t guess – know exactly how your online marketing is performing with analytics. We also integrate your Web analytics with social media analytics and online ad metrics for better information sharing and decision-making.
If visitors can’t easily use your Web site, it’s broken. How many broken Web sites have you visited? And how many of those have you re-visited? That’s what we thought. Using video and eye-tracking, we test visitor responses and reaction time to your online marketing.
Balancing form + function + usability.
We build interfaces that are specifically designed for the people that will actually be using them. This means every design element is weighed against not only best practices but also the needs, wants and desires of the actual people whose hearts, minds and wallets you’re trying to reach.
Rich Media Campaigns
Wanting an online advertising campaign that pushes interactivity to the next level? Our rich media campaigns integrate video, animation and flash for maximum exposure and attention.
Wordplay designed specifically for the minds and attention spans of online consumers whether they’re consuming Smart Site content, applications or ads.
If a picture is worth a 1,000 words, a moving picture is worth 10,000. Our videography services are designed specifically for online engagement.
Extending your identity online with customer experiences that engage and connect people with your brand. We will work with you to ensure that your branding is consistent and powerful.
Where blueprints meet reality
Our SmartSites work as good as they look. They’re engaging, memorable and effective. Our sites are the culmination of leading strategy, creative and technology.
We’ve got the basics covered for e-commerce – order history, shopping carts, site search, product reviews, secure transactions… But we’ve also got the application integrations and information capture to deliver personalized messages that lift sales and shopping experiences.
Content Management Systems
Your marketing doesn’t stand still, why should your Smart Site? Our Smart Sites are built on reliable Content Management Systems so that your online presence can scale with your customers and business. And, unlike other Content Management Systems – you don’t need to speak techie to update your SmartSite.
Better information-sharing means better customer experiences. We will connect the dots when it comes to your online marketing, advertising, Customer Relationship Management Systems – so that you can connect customers with relevant, personalized communications.
It’s not enough to be online anymore. Your marketing has to be mobile to reach customers on the third screen, the mobile Web. Mobile search is personal and habitual. From custom mobile Smart Sites to mobile applications, we’ll build the experiences that not only connect customers to your brand but keep them coming back.
Getting a fat digital footprint to grow your business.
Social Media Campaigns
You know social media is about more than creating a social media profile. We’ll guide you in all aspects of social media campaigns – developing your social media strategy, creating original content, orchestrating promotions and monitoring your social media impact.
Search Engine Optimization
Driving relevant traffic to your Smart Site is the name of the Search Engine Optimization game. It’s a game with several rounds stretching “on-page” with keywords, titles and content as well as “off-page” with site maps and linking strategies. Our services include detailed SEO visibility reporting and monitoring of you and your competitors.
Media Planning and Buying
End goal: Deliver the right message at the right time in the right place. Sounds easy, but it takes media research, demographic research, brand knowledge, compelling creative and continuous optimization to maximize leads and minimize ad costs. We’ve got you covered with innovative solutions that focus on enduring customer relationships and re-marketing strategies.