A large majority of tablet users are using their devices to shop this holiday season and plan to participate more in couch commerce next year as well, a new study suggests.
A report conducted by Equation Research for rich media merchandising company Zmags found that 87% of tablet owners are tapping their way to the checkout cart on shopping sites to spend an average of $325 on holiday gifts this season. The study surveyed 1,500 online shoppers, including 238 tablet owners, about their holiday shopping preferences.
