- Keep your content fresh. When trying to balance all the hats that many small business owners wear, finding time to keep the website content fresh isn’t always at the top of the list. But did you know that companies that blog 6 to 8 times per month typically generate 2-times more leads than their competitors? It’s true! And, it goes without saying, that more leads mean more opportunities to grow your business and your bottom-line. Talk to us today about developing a content calendar.
I’m about to admit something most interactive designers would lose their pixels over… digital design talk is as clear as mud. Sure us designers understand each other but what about the blokes we work with. Do you know what we mean when we say we’re designing an ethereal mobile experience? Err, yeah… most non-designers don’t. So, I’m putting my design cards on the table to fill in some gaps.
By Elle Speicher, Smartsite Strategies, October 18,2012
Have you noticed the recent changes in your newsfeed? Facebook recently introduced the Homepage Sponsored Story as an effective way for brands to gain massive visibility, have a big impact and reach users in a creative and organic way. Why Should You Care?! Because Facebook users care about what their friends think! Sponsored Stories give advertisers the opportunity to amplify their reach by allowing fans to help their friends discover your brand and connect with your campaign.
It’s true, and it makes a lot of sense. Rather than worrying about your numbers, perhaps switch the focus to the core audience that is already engaged. These are your loyal followers who will help you actually promote your brand. Don’t lose them to the masses. The report below goes into depth on just how important the size of your Facebook Fan base is to your brand.